Fractional leadership for startups
Unlock customer-led growth. Double demo conversions.
Strong close rates and retention decide whether a startup grows. That takes great discovery, demos and customer success. VPs of Customer Success and Solution Engineering are hard to find and can cost $250K a year or more each. Denominator gives you that leadership for a fraction of the overhead, plus AI tools that make your team faster.
Our services
Start with a build-out, stay as long as it helps
Most engagements run three to six months. That's long enough to build the playbooks, tools and habits, and to see them working with real customers.
3–6 monthsPre-Sales Build-Out
- Optimize your sales cycle
- Playbooks for sales, solutioning and success interactions
- A modular demo environment
- Guided practice of discovery, pitch and demo meetings
- “Game tape” reviews of pre-sales calls
- AI skills for demo prep, call review and practice
3–6 monthsCustomer Success Build-Out
- Journey mapping, interviews and mock onboarding
- Customer segmentation and metrics
- Playbooks for onboarding, expansion, renewal and at-risk accounts
- CRM and tool setup
- AI skills that take the busywork off your CSMs
Ongoing or one-offFractional & project work
- Fractional CCO
- Fractional VP of Solution Engineering
- Claude skills and AI workflows, built for your team
- Big deal and demo prep
- System customization (Salesforce, HubSpot and more)
Turn AI hype into reality
AI skills your team will actually use
We build Claude skills and other AI tools around the way your team already works, connected to the systems you use every day, like HubSpot, Salesforce, Linear and Google Drive. Here are some of the skills we build for customer success and sales teams.
Featured: prospect demo builder
A custom demo for every prospect, in minutes
We capture your product's real screens and package them into a skill your sellers install. A rep pastes in discovery notes and gets a clickable, prospect-specific demo plus a presenter script that follows your demo playbook, then refines both from feedback in minutes. Every rep can demo like your best rep.
Success plans and task digests
Builds a mutual success plan for each new customer, then flags overdue tasks every morning and drafts the reminder emails.
Account health briefs
Pulls CRM, usage and support history into a one-page brief before every check-in or renewal.
CRM data audit
Finds accounts whose CRM status doesn't match reality and builds a cleanup list for each owner.
Customer issue updates
Reads open engineering tickets and drafts a plain-language status update for each affected customer.
Mock discovery calls
Plays a realistic prospect so reps can practice discovery, then scores the call and coaches them.
Game tape reviews
Scores real call recordings against your discovery guide and demo script, with clips of the moments that matter.
Success stories
Let's add you to this list
Founding member. Led Customer Success and Solution Engineering.
$0 to $6.5M ARR in 18 months
86 customer NPS
Built the SE and CS teams as Kinvey moved from individual developers to enterprise sales.
$50M+ exit
Led Customer Success, Solution Engineering and Support.
NPS from 18 to 42 in 9 months
And more
Next step
Talk to Kurt
Tell us where your customer team is stretched. We'll come back with a plan, and a price, within a few days.